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It is their job to instill the brand's essence, map out their competitors in their brand's category, identify marketing opportunities, and be able to communicate the unique benefits of that product or service effectively. Once the research is complete, it is the brand manager's job to analyze the data that's been collected then develop a marketing strategy. It is also then the brand manager's job to ensure that other functions such as promotions, market research, research and development, and manufacturing are orchestrated to implement the strategy that they have developed.

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Starting salaries in brand management are good, with career and compensation advancement based on achievement. If you decide that Advertising is the career track you wish to pursue you will find that advertisers work with all aspects of marketing from strategy to concept to the execution of the strategy. You will find that most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers.

Account managers act as the liaison between the agency's various departments and the client.

Their job is to manage the execution of ads by making sure that they are created within the allocated schedule and budget. Account Planners focus more on the consumer. They use that research to get to know what motivates their behavior in the marketplace. They use the demographic study that is done by the Account Planner to decide the best possible place to purchase ad space.

Careers in advertising involve variety, compensation based on performance, creativity, travel, satisfaction from seeing ones' personal accomplishments, and contact with others. It is not uncommon to find a dedicated promotions team in marketing firms. This team works on creating programs that unite advertising to purchase incentives such as special discounts, coupons, samples, gifts with purchase, rebates, and sweepstakes.

It is the responsibility of the Public relations department to manage communication with the media, consumers, employees, investors, and the general public. They are considered the spokespeople for the company. To do well in Public relations, you must have strong communication skills, the ability to articulate both with the written and spoken word, be able to understand a variety of people, be confident, and be able to learn quickly what your clients do to communicate their messages effectively.

Public Relations professionals should also be quick thinkers, and persuasive as well as have an outgoing personality and the will to be assertive. Marketing often appeals to not only creative thinkers but also numbers-minded statisticians. You must be able to work well under pressure and thrive off meeting deadlines and goals that are set.

In some positions, substantial travel is not uncommon.

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Marketing provides a great number and variety of job opportunities available to you no matter which career track you decide to follow. The Balance Small Business uses cookies to provide you with a great user experience. By using The Balance Small Business, you accept our.


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Here you can search for open marketing jobs, create an account to apply and manage your application s , as well as set marketing "job alerts" so that you are among the first to know when a new marketing job opens that matches your requirements. Marketing jobs , and internship opportunities await. Explore the possibilities today!

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This practice exam is designed to test your working knowledge of digital marketing concepts. The exam consists of 28 multiple choice questions and will provide results upon completion The landscape changes fast in digital marketing. What felt like a If you need assistance or have feedback about this service call us at or email customer service.

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Marketing Careers: Options, Job Titles, and Descriptions

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